{"id":12128,"date":"2017-04-10T00:00:00","date_gmt":"2017-04-09T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tlg-commerce-firma-acuerdo-sales-manago\/"},"modified":"2024-11-28T07:28:49","modified_gmt":"2024-11-28T06:28:49","slug":"tlg-commerce-firma-acuerdo-sales-manago","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/tlg-commerce-firma-acuerdo-sales-manago\/","title":{"rendered":"TLG Commerce firma un acuerdo de colaboraci\u00f3n con Sales Manago"},"content":{"rendered":"<p><a href=\"http:\/\/www.tlgcommerce.com\">TLG Commerce<\/a>, empresa l\u00edder en el desarrollo de tiendas online, ha llegado a un acuerdo de colaboraci\u00f3n con <a href=\"http:\/\/salesmanago.com\/\">Sales Manago<\/a>, empresa especializada en la automatizaci\u00f3n de acciones de marketing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7768\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/retoc_IMG_7329-003.jpg\" width=\"750\" height=\"563\" \/><\/p>\n<p>El pacto permite la integraci\u00f3n de la herramienta de marketing automatizado a la soluci\u00f3n eCommerce desarrollada por TLG, <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a>. Con esta colaboraci\u00f3n entre las dos compa\u00f1\u00edas, especializadas en comercio electr\u00f3nico, se mejorar\u00e1 la<strong> personalizaci\u00f3n <\/strong>de la experiencia de usuario, la<strong> conversi\u00f3n<\/strong> de las tiendas online y la<strong> fidelizaci\u00f3n <\/strong>de los clientes.<\/p>\n<h2>Automatizaci\u00f3n para mantener una buena relaci\u00f3n con el cliente<\/h2>\n<p>El alto volumen de tr\u00e1fico de los eCommerce de grandes marcas dificulta poder ofrecer una relaci\u00f3n 1 to 1 a los clientes. La carga de trabajo supera la capacidad productiva de los recursos humanos de las compa\u00f1\u00edas. Es en este momento cuando la herramienta de Sales Manago automatiza todas las acciones de marketing, previamente dise\u00f1adas por los especialistas.<\/p>\n<p>Con la integraci\u00f3n de la soluci\u00f3n de Sales Manago, las tiendas desarrolladas por TLG Commerce podr\u00e1n <strong>cuantificar el impacto<\/strong> de los programas de marketing, <strong>incrementar su credibilidad<\/strong> y <strong>generar leads cualificados<\/strong>.<\/p>\n<h2>Monitorizaci\u00f3n de navegaci\u00f3n a tiempo real<\/h2>\n<p>La tecnolog\u00eda de Sales Manago monitoriza la navegaci\u00f3n realizada por los usuarios que visitan la tienda online y con la informaci\u00f3n recopilada muestra<strong> recomendaciones din\u00e1micas de productos<\/strong> en la misma p\u00e1gina web y <strong>a tiempo real<\/strong>. Adem\u00e1s, lleva a cabo acciones posteriores de marketing no lineal,\u00a0en relaci\u00f3n al comportamiento del usuario en la tienda online visitada.<\/p>\n<p>En caso que el usuario abandone la web del eCommerce sin haber realizado ninguna compra, la soluci\u00f3n redefine el marketing no lineal a trav\u00e9s de avanzados m\u00e9todos de segmentaci\u00f3n basados en el an\u00e1lisis de los productos visitados, los productos comprados, la frecuencia de visita del usuario o el gasto que ha realizado.<\/p>\n<p>Pero la soluci\u00f3n de Sales Manago no se queda aqu\u00ed, tambi\u00e9n permite<strong> monitorizar y almacenar los movimientos de usuarios no registrados<\/strong> y activar acciones de marketing en base a su hist\u00f3rico de navegaci\u00f3n, una vez estos usuarios\u00a0 \u201can\u00f3nimos\u201d deciden registrarse.<\/p>\n<h2>Alianzas entre empresas para prestar servicio a grandes marcas<\/h2>\n<p>Las dos compa\u00f1\u00edas prestan servicios a grandes marcas que necesitan soluciones con altas prestaciones para dar una atenci\u00f3n personalizada a sus consumidores finales.<\/p>\n<p>Como detalla Lloren\u00e7 Palomas, director comercial y de marketing de TLG Commerce\u00a0 \u201cla integraci\u00f3n de la soluci\u00f3n de Sales Manago en nuestra plataforma eCommerce significa poder ofrecer a nuestros clientes una soluci\u00f3n de <strong>marketing automatizado de alta prestaci\u00f3n<\/strong> de la que ya disfrutan marcas como New Balance o Yves Rocher\u201d<\/p>\n<p>\u00abIntegrarse con LogiCommerce significa dar un gran paso\u201d, seg\u00fan Michal Janas, Sales Manager en Espa\u00f1a. \u00ab<strong>TLG Commerce es una de las mayores compa\u00f1\u00edas especializadas en el desarrollo de comercio electr\u00f3nico en Espa\u00f1a<\/strong> y por este motivo nos satisface mucho haber iniciado esta cooperaci\u00f3n\u201d, afirma el directivo.<\/p>\n<p>Sales Manago se fund\u00f3 en 2011 en Polonia, la compa\u00f1\u00eda dispone de oficinas en Nueva York, Londres, Berlin, o Bangalore. Sus soluciones de marketing automatizado son utilizadas por m\u00e1s de 6.000 clientes en todo el mundo, mayoritariamente relacionados con el sector eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce, empresa l\u00edder en el desarrollo de tiendas online, ha llegado a un acuerdo de colaboraci\u00f3n con Sales Manago, empresa especializada en la automatizaci\u00f3n de acciones de marketing. El pacto permite la integraci\u00f3n de la herramienta de marketing automatizado a la soluci\u00f3n eCommerce desarrollada por TLG, LogiCommerce. Con esta colaboraci\u00f3n entre las dos compa\u00f1\u00edas, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[5,8,316],"class_list":["post-12128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news","tag-ecommerce","tag-marketing-2","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TLG Commerce firma un acuerdo de colaboraci\u00f3n con Sales Manago - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/tlg-commerce-firma-acuerdo-sales-manago\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TLG Commerce firma un acuerdo de colaboraci\u00f3n con Sales Manago - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"TLG Commerce, empresa l\u00edder en el desarrollo de tiendas online, ha llegado a un acuerdo de colaboraci\u00f3n con Sales Manago, empresa especializada en la automatizaci\u00f3n de acciones de marketing. 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