{"id":12081,"date":"2016-08-03T00:00:00","date_gmt":"2016-08-02T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/app-movil-ecommerce\/"},"modified":"2024-11-28T07:28:51","modified_gmt":"2024-11-28T06:28:51","slug":"app-movil-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/app-movil-ecommerce\/","title":{"rendered":"\u00bfPor qu\u00e9 debes tener una APP de tu eCommerce?"},"content":{"rendered":"<p>Como todos sabemos<strong>, <\/strong>el uso del tel\u00e9fono m\u00f3vil es cada vez m\u00e1s frecuente entre los usuarios, incluso a la hora de comprar.\u00a0En muchos modelos de negocio online es clave y fundamental incorporar el desarrollo de una APP m\u00f3vil dentro de la estrategia online global.<\/p>\n<p>El comercio a trav\u00e9s de dispositivos m\u00f3viles tiene en cuenta la compra de productos y servicios. Actualmente Espa\u00f1a ocupa el quinto puesto a nivel mundial en m-commerce. La cantidad de descargas diarias de apps m\u00f3viles en Espa\u00f1a supera los 4 millones y se estima que el 90% del uso diario corresponde a aplicaciones. De la misma manera el 60% de los usuarios que utilizan el m\u00f3vil para comprar, prefieren las aplicaciones m\u00f3viles.<\/p>\n<p>Uno de los principales problemas y motivos por los cuales las empresas no tienen una app m\u00f3vil es por un tema de costes. A esto se suma tambi\u00e9n la importancia de tener todos los datos sincronizados e integrados con una \u00fanica base de datos que alimente ambos sistemas.<\/p>\n<p>Es por este motivo que en <a href=\"https:\/\/trilogi.com\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi (TLG)\u00a0<\/a>hemos desarrollado un sistema que permite crear una APP m\u00f3vil a partir de la versi\u00f3n web m\u00f3vil de la tienda online. Este formato es v\u00e1lido tanto para clientes que tienen una versi\u00f3n m\u00f3vil de la web, as\u00ed como tambi\u00e9n para quienes tienen una tienda online con dise\u00f1o responsive, perfectamente adaptada y optimizada a todos los dispositivos.<br \/>\nTodas las tiendas alojadas en <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a> pueden tener una APP m\u00f3vil f\u00e1cil y r\u00e1pidamente, y lo m\u00e1s importante, a un coste accesible y muy competitivo.<\/p>\n<h2>Pero, \u00bfqu\u00e9 ventajas tiene tener una APP m\u00f3vil?<\/h2>\n<ul>\n<li>Acceso directo al tel\u00e9fono m\u00f3vil del cliente, mejorando el posicionamiento de marca, aumentando la visibilidad de los productos y potenciando la fidelizaci\u00f3n.<\/li>\n<li>Comunicaci\u00f3n directa mediante la utilizaci\u00f3n de las \u201cnotificaciones push\u201d que son recibidas directamente en el m\u00f3vil a modo de alertas.<\/li>\n<li>Men\u00fa de navegaci\u00f3n totalmente personalizable y modificable en tiempo real, tanto en relaci\u00f3n a los contenidos, as\u00ed como tambi\u00e9n a los iconos y colores a utilizar.<\/li>\n<li>Actualizaciones y cambios de contenido en tiempo real. Todos los cambios que se realizan en la web (productos, promociones, banners, etc.) se aplican de manera directa en la APP sin tener que realizar ninguna gesti\u00f3n.<\/li>\n<li>Reduce la inversi\u00f3n de publicidad a trav\u00e9s de este canal.<\/li>\n<\/ul>\n<h2>\u00bfC\u00f3mo funciona este sistema?<\/h2>\n<p>El sistema permite crear una APP a partir de la versi\u00f3n web de la tienda online. Como por ejemplo en el caso de la tienda online Farmaconfianza.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15181\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-scaled.jpg\" alt=\"app ecommerce\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1536x1024.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-2048x1365.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1920x1280.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-1170x780.jpg 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-2-app-movil-ecommerce-263x175.jpg 263w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>El funcionamiento y la navegaci\u00f3n de la web es la misma que la de la web versi\u00f3n m\u00f3vil o versi\u00f3n responsive, seg\u00fan el caso. Lo que se hace es crear una capa con el men\u00fa mediante iconos siempre visibles situados en la parte inferior de la pantalla.<br \/>\nAdem\u00e1s, hemos creado un panel de control desde donde se puede gestionar, configurar y modificar parte de los contenidos personalizables de la APP. Todas las modificaciones se reflejan y actualizan en tiempo real. Permite adem\u00e1s la implementaci\u00f3n en varios idiomas.<br \/>\nPero el aspecto m\u00e1s importante es que nos permite gestionar las notificaciones push que enviaremos a los usuarios que recibir\u00e1n como alertas en el m\u00f3vil (ofertas, noticias, novedades, promociones, etc.). De esta manera tendremos un contacto directo y podremos trabajar en la creaci\u00f3n de planes de comunicaci\u00f3n que nos permitan fidelizar a nuestros cliente incrementando adem\u00e1s nuestro volumen de negocio.<\/p>\n<p>En <a href=\"https:\/\/trilogi.com\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi (TLG)\u00a0<\/a>siempre vamos un paso m\u00e1s all\u00e1 pensando en ofrecer soluciones que permitan optimizar el modelo de negocios de todos los clientes.<br \/>\nSi quieres recibir asesoramiento e informaci\u00f3n adicional puedes ponerte en <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">contacto <\/a>con nosotros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como todos sabemos, el uso del tel\u00e9fono m\u00f3vil es cada vez m\u00e1s frecuente entre los usuarios, incluso a la hora de comprar.\u00a0En muchos modelos de negocio online es clave y fundamental incorporar el desarrollo de una APP m\u00f3vil dentro de la estrategia online global. El comercio a trav\u00e9s de dispositivos m\u00f3viles tiene en cuenta la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[199,104,5],"class_list":["post-12081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teconologia","tag-app","tag-app-tienda-online","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 debes tener una APP de tu eCommerce? - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/app-movil-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 debes tener una APP de tu eCommerce? - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Como todos sabemos, el uso del tel\u00e9fono m\u00f3vil es cada vez m\u00e1s frecuente entre los usuarios, incluso a la hora de comprar.\u00a0En muchos modelos de negocio online es clave y fundamental incorporar el desarrollo de una APP m\u00f3vil dentro de la estrategia online global. 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