{"id":12060,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-27T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/mireiaplaya-tienda-online-zapatos\/"},"modified":"2024-11-28T07:28:52","modified_gmt":"2024-11-28T06:28:52","slug":"mireiaplaya-tienda-online-zapatos","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/mireiaplaya-tienda-online-zapatos\/","title":{"rendered":"Mireia Play\u00e0, nueva tienda online de zapatos"},"content":{"rendered":"<p>La infancia de Mireia Play\u00e0\u00a0estuvo rodeada de tacones imposibles, hormas, tejidos y pieles. Mientras su padre recorr\u00eda Europa representando algunas de las mejores marcas de calzado nacional ella so\u00f1aba con unos zapatos verdes que nunca pudo llevar. Despert\u00f3, se form\u00f3, se apoy\u00f3 en la empresa familiar, y encontr\u00f3 en\u00a0<a href=\"https:\/\/trilogi.com\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a>\u00a0un proveedor ideal para lanzar su tienda online de su nueva marca de\u00a0<a href=\"http:\/\/www.mireiaplaya.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">zapatos veganos<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4969\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Mireia-Play\u00e0-1.jpg\" alt=\"La nueva tienda online de Mireia Play\u00e0\" width=\"750\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u201cNos preocupaban dos cosas, el dise\u00f1o y el marketing online\u201d<\/h2>\n<p>La colecci\u00f3n de Mireia Play\u00e0 no es en ning\u00fan caso un experimento de una joven que empieza. La visi\u00f3n de negocio est\u00e1 presente en todo el proyecto. Sin embargo, en relaci\u00f3n a la tienda online Mireia ten\u00eda dos preocupaciones: el dise\u00f1o de la p\u00e1gina y el marketing online. La joven emprendedora quer\u00eda poder dise\u00f1ar su tienda y no quedar atada a estructuras cerradas. La flexibilidad de la plataforma de Logicommerce le permiti\u00f3 ser creativa tambi\u00e9n en la apariencia desenfadada y muy personal de su ecommerce. Por otro lado, necesitaba alguien que la guiara en acciones y procedimientos de marketing online. Reconoce, sin complejos, que en este aspecto estaba perdida, no quer\u00eda \u201cquemar ni tiempo, ni dinero\u201d. Los miedos se disiparon por completo: \u201cen Trilogi nos han ayudado a focalizar y nos han convencido. Tanto, que no s\u00f3lo estamos encantados con el backoffice de LogiCommerce, que nos facilita much\u00edsimo el trabajo, sino que hemos decidido que el equipo del Departamento de Marketing de Trilogi\u00a0se ocupe de toda la gesti\u00f3n del marketing online\u00bb, que en este caso desarrollar\u00e1 Francis Garcia.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5068\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Francis-bona-Copy-3-e1463498971624.jpg\" alt=\"Francis bona - Copy (3)\" width=\"700\" height=\"366\" \/><\/p>\n<h2><strong>Zapatos veganos<\/strong><\/h2>\n<p>Con las ideas muy claras, Mireia Play\u00e0 se presenta con una colecci\u00f3n de zapatos que no s\u00f3lo es coherente con su estilo de vida, sino que tambi\u00e9n \u201cresponde a las necesidades de un mercado que se est\u00e1 expandiendo tanto en oferta como en demanda\u201d, afirma convencida.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4986\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mireiapl-1.jpg\" alt=\"Mireia Play\u00e0\" width=\"750\" height=\"516\" \/><\/p>\n<p>Una marca vegana, puntualiza, no utiliza ning\u00fan tipo de componente o material de origen animal. En la colecci\u00f3n de Play\u00e0 los materiales deben cumplir unas premisas ligadas a la coherencia de su estilo de vida: joven, divertido y saludable. Transpirabilidad, variedad est\u00e9tica, o calidad son conceptos que se asocian directamente a una marca que digitalmente tambi\u00e9n nace en las oficinas de Trilogi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La infancia de Mireia Play\u00e0\u00a0estuvo rodeada de tacones imposibles, hormas, tejidos y pieles. Mientras su padre recorr\u00eda Europa representando algunas de las mejores marcas de calzado nacional ella so\u00f1aba con unos zapatos verdes que nunca pudo llevar. Despert\u00f3, se form\u00f3, se apoy\u00f3 en la empresa familiar, y encontr\u00f3 en\u00a0Trilogi\u00a0un proveedor ideal para lanzar su tienda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[448],"tags":[5,14,257,35,258],"class_list":["post-12060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tlg-news","tag-ecommerce","tag-marketing-online","tag-mireiaplaya","tag-tienda-online","tag-zapatos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mireia Play\u00e0, nueva tienda online de zapatos - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/mireiaplaya-tienda-online-zapatos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mireia Play\u00e0, nueva tienda online de zapatos - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"La infancia de Mireia Play\u00e0\u00a0estuvo rodeada de tacones imposibles, hormas, tejidos y pieles. Mientras su padre recorr\u00eda Europa representando algunas de las mejores marcas de calzado nacional ella so\u00f1aba con unos zapatos verdes que nunca pudo llevar. 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