{"id":11952,"date":"2014-10-15T00:00:00","date_gmt":"2014-10-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/metricas-adwords-vs-analytics\/"},"modified":"2024-11-28T07:29:08","modified_gmt":"2024-11-28T06:29:08","slug":"metricas-adwords-vs-analytics","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/metricas-adwords-vs-analytics\/","title":{"rendered":"M\u00e9tricas: Adwords Vs Analytics"},"content":{"rendered":"

\u00bfTienes una campa\u00f1a de SEM y adem\u00e1s haces SEO en tu negocio online? Estoy convencida que entonces tendr\u00e1s vinculadas las cuentas de Google Analytics y Google Adwords para sacar el mejor rendimiento a tu campa\u00f1a.\u00a0 Si no es as\u00ed, corre a\u00a0 hacerlo. En menos que canta un gallo tendr\u00e1s las dos cuentas a punto de caramelo y podr\u00e1s sacar un buen partido de la alianza.<\/p>\n

Las ventajas de tenerlas vinculadas nos permite la interacci\u00f3n con los anuncios de las campa\u00f1as de Adwords y lo que pasa despu\u00e9s de que los usuarios entren a tu tienda online. \u00a0Como esto puede dar para mucho, lo dejo para otro d\u00eda ya que me quiero centrar en la diferencia que hay entre las m\u00e9tricas de ambas herramientas por si ya las tienes enlazadas\u2026<\/p>\n

\"M\u00e9tricas:<\/a>
fuente imagen: dc195.4shared.com<\/figcaption><\/figure>\n

 <\/p>\n

Como quien avisa no es traidor, os he de decir que normalmente las m\u00e9tricas de conversi\u00f3n entre Google Analytics (siempre habiendo creado el objetivo para conocer el seguimiento de la conversi\u00f3n, sino estos datos no son visibles) y Google Adwords son diferentes. No es culpa tuya, ni tienes ning\u00fan error en tu ecommerce, ni has dejado de hacer nada importante\u2026. Es tan simple como que las dos herramientas tienen m\u00e9todos distintos para medir, lo que nos da para interpretar de diferentes maneras los datos.<\/p>\n

\u00bfPara ti\u00a0cuando es conversi\u00f3n?<\/h2>\n

Si yo hago clic en un un anuncio de SEM de zapatillas y realizo la compra, Adwords contabilizar\u00e1 la conversi\u00f3n. Si \u00a0decido no comprar pero dos d\u00edas despu\u00e9s me lo repienso y vuelvo a buscar las zapatillas y accedo de forma org\u00e1nica,\u00a0 Adwords se pondr\u00e1 la medalla igualmente y lo contar\u00e1 como conversi\u00f3n.\u00a0 Analytics no contabilizar\u00e1 esta conversi\u00f3n como un triunfo de Adwords y la otorgar\u00e1 a b\u00fasqueda org\u00e1nica.<\/p>\n

Objetivos y conversiones: Los objetivos en la campa\u00f1a de Analytics se contabilizan una vez por visita. En cambio en Adwords, si un usuario realiza un clic y ha accedido varias veces a la p\u00e1gina d\u00f3nde tenemos el objetivo y al fin llega la conversi\u00f3n, se contabiliza como conversiones provenientes de \u201cmuchos clics.\u201d<\/p>\n

\u00a0D\u00eda y hora<\/h2>\n

Siguiendo la misma l\u00ednea, Analytics va a contar que la conversi\u00f3n se ha realizado justo cuando el usuario ha hecho clic en comprar. En Adwords no funciona de la misma manera y da como conversi\u00f3n el momento que el usuario ha hecho clic en el anuncio.<\/p>\n

Si decido comprar unas zapatillas esta noche a las 11:45 y realizo la compra a las 12:03, la diferencia en el apartado de conversiones ser\u00e1 de un d\u00eda.<\/p>\n

Informes<\/h2>\n

Analytics tiene fama de ser el m\u00e1s r\u00e1pido, es decir, sus datos se actualizan en pocas horas. Adwords tarda un promedio de 48 horas para poder ver valores reales.<\/p>\n

\u00bfHasta cu\u00e1ndo?<\/h2>\n

Cuando trazamos una campa\u00f1a con objetivos, se importar\u00e1n los datos a Adwords siempre que se produzcan despu\u00e9s de los 30 d\u00edas del clic. La importaci\u00f3n en Analytics est\u00e1 condicionada seg\u00fan la caducidad de las cookies.<\/p>\n

\u00bfY en qu\u00e9 quedamos?La respuesta no es sencilla pero como podemos ver, cada uno realiza sus m\u00e9tricas de diferente manera. Si dominamos las funciones de las dos herramientas vamos a sacarle todo el partido posible y nos va a ayudar a crear nuestra estrategia de forma exitosa.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfTienes una campa\u00f1a de SEM y adem\u00e1s haces SEO en tu negocio online? Estoy convencida que entonces tendr\u00e1s vinculadas las cuentas de Google Analytics y Google Adwords para sacar el mejor rendimiento a tu campa\u00f1a.\u00a0 Si no es as\u00ed, corre a\u00a0 hacerlo. En menos que canta un gallo tendr\u00e1s las dos cuentas a punto de […]<\/p>\n","protected":false},"author":2,"featured_media":12574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[101,102,103],"class_list":["post-11952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-informes-conversiones-ventas","tag-metricas-google-adwords","tag-metricas-google-analytics"],"yoast_head":"\nM\u00e9tricas: Adwords Vs Analytics - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/metricas-adwords-vs-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas: Adwords Vs Analytics - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"\u00bfTienes una campa\u00f1a de SEM y adem\u00e1s haces SEO en tu negocio online? 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