{"id":11951,"date":"2014-10-06T00:00:00","date_gmt":"2014-10-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/formularios-ecommerce\/"},"modified":"2024-11-28T07:29:08","modified_gmt":"2024-11-28T06:29:08","slug":"formularios-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/formularios-ecommerce\/","title":{"rendered":"Los formularios del ecommerce, tus grandes olvidados"},"content":{"rendered":"

Dicen que los buenos inform\u00e1ticos utilizan mayormente las teclas de sus ordenadores en detrimento del rat\u00f3n, sin embargo, para m\u00ed, sacar las manos del rat\u00f3n cuando estoy navegando por internet para utilizar el teclado supone … \u00a1un gran esfuerzo! Como rellenar un formulario de un ecommerce mal dise\u00f1ado.<\/p>\n

\u00a1Nadie quiere rellenar formularios! lo que realmente queremos los usuarios es lograr nuestros objetivos: finalizar una compra, enviar un mensaje, subscribirnos a una newsletter<\/a> o blog, entrar en una red social, etc.<\/p>\n

\"formularios<\/h3>\n

<<Los formularios son el lugar donde los propietarios de una ecommerce o site interact\u00faan con el usuario. A trav\u00e9s de ellos se materializan acciones de compra, registro y opini\u00f3n. Gracias a los formularios, las ecommerce, alimentan sus bases de datos y enriquecen su conocimiento sobre los usuarios y sus preferencias.>><\/h3>\n

No obstante, para obtener tan preciado \u201ctesoro\u201d antes se deber\u00e1 conseguir del usuario:<\/p>\n

1)<\/strong> Una atenci\u00f3n elevada<\/strong>, pues debe ir identificando campos y formas de rellenarlos
\n2) Usar el teclado<\/strong>. Para rellenar los distintos campos del formulario el usuario deber\u00e1 usar el teclado, cuando la \u201cnavegaci\u00f3n de lectura\u201d es principalmente con el rat\u00f3n.
\n3) Que tome decisiones<\/strong> a la hora de elegir las diferentes opciones del producto (formas de env\u00edo, tama\u00f1os, colores, cantidades, horarios, fechas)
\n4)<\/strong> Que revele sus datos personales<\/strong>. Un tema siempre muy delicado<\/p>\n

Y dise\u00f1ar un formulario acorde a estas consideraciones:<\/p>\n

a)<\/strong> Indicar cu\u00e1les son aquellos campos fundamentales
\nb)<\/strong> Incluir validaciones en los formularios que ayuden a los usuarios a cumplimentar sin errores los distintos campos.
\nc)<\/strong> Incluir ayudas con s\u00edmbolos que permitan ampliar informaci\u00f3n sin abrir ninguna ventana.
\nd)<\/strong> Agrupar los campos en conceptos familiares para el usuario (datos de nombre, datos de cuenta, datos de direcci\u00f3n, datos de contacto, etc)
\ne)<\/strong> Comunicar que las acciones han sido cumplidas o finalizadas.<\/p>\n

\"formularios<\/p>\n

Si hab\u00e9is le\u00eddo hasta aqu\u00ed y todav\u00eda quer\u00e9is saber si el dise\u00f1o de los formularios de vuestro e-commerce es bueno, haceros estas tres preguntas:<\/p>\n

1)<\/strong> \u00bfEst\u00e1s seguro de estar haciendo las preguntas estrictamente esenciales?<\/strong> El dise\u00f1o de un buen formulario ecommerce se fundamenta en un trabajo previo de an\u00e1lisis que determinar\u00e1 que preguntas debemos hacer para lograr nuestro objetivo (una subscripci\u00f3n, un registro, una venda, etc).
\n2)<\/strong> \u00bfEl recorrido para rellenar los distintos campos del formulario es claro?<\/strong> Debemos ser capaces de organizar los distintos campos de una manera l\u00f3gica creando un recorrido en el cu\u00e1l el usuario sepa los pasos siguientes de forma natural.
\n3) \u00bfLe resulta duro al usuario rellenar nuestro formulario?<\/strong> En vez de que el usuario perciba nuestro formulario como una gran lista de tareas a finalizar debemos crear una experiencia gradual donde los campos se presentan poco a poco y en el que en cada paso encuentres algo que te invite a seguir hacia el siguiente.<\/p>\n

Si has llegado al final de este post y a\u00fan no tienes claro c\u00f3mo deben ser los formularios de tu ecommerce, ha llegado el momento de pedirte tu mayor esfuerzo \u00a1Saca las manos del rat\u00f3n! Y \u00a1Rellena los formularios para Compartir este post!<\/strong> Comprobar\u00e1s como te van a pedir muy pocos datos, el camino hasta finalizar el proceso para compartir te resultara sencillo y claro, y como el proceso para compartir lejos de ser una tarea larga y tediosa te resulta \u00e1gil y r\u00e1pida.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dicen que los buenos inform\u00e1ticos utilizan mayormente las teclas de sus ordenadores en detrimento del rat\u00f3n, sin embargo, para m\u00ed, sacar las manos del rat\u00f3n cuando estoy navegando por internet para utilizar el teclado supone … \u00a1un gran esfuerzo! Como rellenar un formulario de un ecommerce mal dise\u00f1ado. \u00a1Nadie quiere rellenar formularios! lo que realmente […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[447],"tags":[99,100],"class_list":["post-11951","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-disenar-formulario-ecommerce","tag-formulario-datos-clientes"],"yoast_head":"\nLos formularios del ecommerce, tus grandes olvidados - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/formularios-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los formularios del ecommerce, tus grandes olvidados - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Dicen que los buenos inform\u00e1ticos utilizan mayormente las teclas de sus ordenadores en detrimento del rat\u00f3n, sin embargo, para m\u00ed, sacar las manos del rat\u00f3n cuando estoy navegando por internet para utilizar el teclado supone … \u00a1un gran esfuerzo! 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