{"id":11899,"date":"2013-01-11T00:00:00","date_gmt":"2013-01-10T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tendencias-mcommerce\/"},"modified":"2024-11-28T07:29:25","modified_gmt":"2024-11-28T06:29:25","slug":"tendencias-mcommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/tendencias-mcommerce\/","title":{"rendered":"Tendencias M-Commerce para el 2013"},"content":{"rendered":"<p>En Trilogi realizamos un estudio con una muestra de nuestros clientes, a principios de 2012, comparaba el primer trimestre de 2011 respecto al de 2012 en visitas recibidas desde <a href=\"\/crear-web-para-movil\" target=\"_self\" rel=\"noopener noreferrer\">dispositivos m\u00f3viles<\/a> (smartphones y tablets).<\/p>\n<p>An\u00e1lisis realizado entre m\u00e1s de 100 tiendas on-line de distintos sectores (B2C).<\/p>\n<p>\u00a0<\/p>\n<p><strong>El resultado del estudio:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>3,8% de las visitas en 2011<\/li>\n<li>11% de las visitas en 2012<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Actualmente hemos cerrado el 2012 y las visitas recibidas desde smartphones ya ascienden al 24%, y lo m\u00e1s importante, los usuarios estan comprando y el porcentaje de conversi\u00f3n cada vez es m\u00e1s alto igualando el de las visitas recibidas desde ordenadores de sobremesa.<\/p>\n<p><img decoding=\"async\" src=\"\/blog\/assets\/content\/ecommerce-news-mobile-pc-tablet.jpg\" alt=\"ecommerce mobile\" width=\"749\" height=\"435\" \/><\/p>\n<pre>Fuente foto:<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.mivamerchant.com\" target=\"_blank\">http:\/\/www.mivamerchant.com<\/a><\/pre>\n<pre><br \/><\/pre>\n<p>Si a estos datos les sumamos que, seg\u00fan estudios realizados por la empresa OMP, Espa\u00f1a es de los pa\u00edses con m\u00e1s usuarios de smartphone de Europa, y por contrapartida, un porcentaje muy peque\u00f1o de empresas tienen su tienda adaptada a smartphones, podemos deducir que es muy buen momento para realizar una inversi\u00f3n en la adaptaci\u00f3n de nuestra tienda online.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Este incremento de usuarios l\u00f3gico, con tu smartphone puedes navegar en cualquier momento, aprovechando los trayectos en transporte p\u00fablico, esperas para realizar una visita, para que te reciba el m\u00e9dico e informarte sobre productos o interactuar con las redes sociales. Adem\u00e1s de la privacidad que te ofrece el uso exclusivo de tu smartphone.<\/p>\n<p>En el momento en que un potencial cliente entre en vuestra versi\u00f3n m\u00f3vil y vea la facilidad de navegaci\u00f3n que le ofreceis \u00bfcreeis que comprar\u00e1 en vuestra tienda o en otra de la competencia que no est\u00e9 adaptada?<\/p>\n<p>\u00a0<\/p>\n<p>\u00bfCreeis que este incremento de visitas desde smartphones va a seguir en aumento este 2013?<\/p>\n<p>Mi predicci\u00f3n es que llegaremos a finales de a\u00f1o al 40%, \u00bfCu\u00e1l es la tuya?<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Trilogi realizamos un estudio con una muestra de nuestros clientes, a principios de 2012, comparaba el primer trimestre de 2011 respecto al de 2012 en visitas recibidas desde dispositivos m\u00f3viles (smartphones y tablets). An\u00e1lisis realizado entre m\u00e1s de 100 tiendas on-line de distintos sectores (B2C). \u00a0 El resultado del estudio: \u00a0 3,8% de las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-11899","post","type-post","status-publish","format-standard","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias M-Commerce para el 2013 - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/tendencias-mcommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias M-Commerce para el 2013 - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"En Trilogi realizamos un estudio con una muestra de nuestros clientes, a principios de 2012, comparaba el primer trimestre de 2011 respecto al de 2012 en visitas recibidas desde dispositivos m\u00f3viles (smartphones y tablets). 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