{"id":11883,"date":"2013-04-23T00:00:00","date_gmt":"2013-04-22T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/aumentar-ventas-tienda-online\/"},"modified":"2024-11-28T07:29:25","modified_gmt":"2024-11-28T06:29:25","slug":"aumentar-ventas-tienda-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/aumentar-ventas-tienda-online\/","title":{"rendered":"5 consejos para aumentar las ventas de tu tienda on-line"},"content":{"rendered":"<p>Puede ser muy extenso un post qu&eacute; indique todas las f&oacute;rmulas para aumentar el tr&aacute;fico y las ventas de una tienda virtual. Nos&nbsp;centraremos, aqu&iacute;, en la conversi&oacute;n.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">Directamente y sin tecnicismos, si entran 100 usuarios en tu eCommerce y compra uno, la conversi&oacute;n ser&aacute; del&nbsp; 1 %.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">Los costes de captaci&oacute;n de tr&aacute;fico est&aacute;n creciendo debido a la alta competencia y es vital mejorar &eacute;ste &iacute;ndice, as&iacute; como trabajar la fidelizaci&oacute;n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">El otro d&iacute;a estuve con uno de nuestros clientes comparando las ventas del per&iacute;odo del 2011 y las del 2012. Tuvo un decrecimiento de tr&aacute;fico del 10 %, pero un augmento de 3 d&eacute;cimas en la conversi&oacute;n.&nbsp;<\/span><span style=\"line-height: 1.6em; font-size: 13px;\">Eso supuso un incremento del 53 % de la facturaci&oacute;n total respecto al 2011.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.brickandclic.com\/wp-content\/uploads\/2013\/02\/posicionamiento-tienda-online.jpg\" style=\"width: 626px; height: 469px; border-width: 1px; border-style: solid;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&iquest;C&oacute;mo se hace?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>F&aacute;cil de contar y dif&iacute;cil de conseguir.<\/p>\n<h3><strong>Cuidando las fuentes de tr&aacute;fico<\/strong><\/h3>\n<p><span style=\"line-height: 1.6em;\">Generando tr&aacute;fico de calidad, con usuarios interesados en nuestro tipo de producto . Analizando el retorno de cada una de las acciones realizadas, la inversi&oacute;n y los resultados.<\/span><\/p>\n<h3><strong>Dise&ntilde;o y usabilidad de la tienda on-line<\/strong><\/h3>\n<p><span style=\"line-height: 1.6em;\">Un entorno agradable (adaptado al perfil de nuestros compradores), &aacute;gil, f&aacute;cil, y con un proceso de compra sin barreras. Nada de pedir excesivos datos en el proceso de compra, el cliente puede echarse atr&aacute;s.<\/span><\/p>\n<h3><strong>Costes de transporte<\/strong><\/h3>\n<p>Sean cuales sean (gratis o no), decir claramente, previo al registro, la estimaci&oacute;n de estos.<\/p>\n<h3><strong>Buscador<\/strong><\/h3>\n<p>Que controle faltas ortogr&aacute;ficas, que proactivamente nos proponga b&uacute;squedas y ubicado en un espacio destacado.<\/p>\n<h3><strong>Recomendaciones<\/strong><\/h3>\n<p>Hagamos la vida f&aacute;cil a nuestros potenciales compradores, mostr&eacute;mosles los &uacute;ltimos productos vistos, productos recomendados y a ser posible recomendaciones personalizadas seg&uacute;n los&nbsp;h&aacute;bitos de compra&nbsp;y navegaci&oacute;n del usuario.<\/p>\n<p><span style=\"line-height: 1.6em;\">&iquest;Cumple vuestra tienda on-line todos los puntos?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puede ser muy extenso un post qu&eacute; indique todas las f&oacute;rmulas para aumentar el tr&aacute;fico y las ventas de una tienda virtual. Nos&nbsp;centraremos, aqu&iacute;, en la conversi&oacute;n. &nbsp; Directamente y sin tecnicismos, si entran 100 usuarios en tu eCommerce y compra uno, la conversi&oacute;n ser&aacute; del&nbsp; 1 %. &nbsp; Los costes de captaci&oacute;n de tr&aacute;fico [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 consejos para aumentar las ventas de tu tienda on-line - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/aumentar-ventas-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 consejos para aumentar las ventas de tu tienda on-line - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Puede ser muy extenso un post qu&eacute; indique todas las f&oacute;rmulas para aumentar el tr&aacute;fico y las ventas de una tienda virtual. 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