{"id":11880,"date":"2013-05-15T00:00:00","date_gmt":"2013-05-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-creciente-miedo-al-showrooming\/"},"modified":"2024-11-28T07:29:25","modified_gmt":"2024-11-28T06:29:25","slug":"el-creciente-miedo-al-showrooming","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/el-creciente-miedo-al-showrooming\/","title":{"rendered":"El creciente miedo al \u201cshowrooming\u201c"},"content":{"rendered":"<p>&iquest;Os imagin&aacute;is que os cobren por visitar una tienda? &iquest;O por probaros alg&uacute;n producto que no vay&aacute;is a comprar al momento? &Eacute;stas son algunas de las medidas que se est&aacute;n introduciendo a causa del &ldquo;<strong>showrooming<\/strong>&rdquo;.<\/p>\n<p>&nbsp;<\/p>\n<p>El &quot;showrooming&quot; es la tendencia (o pr&aacute;ctica) surgida por la aparici&oacute;n de las ofertas en los m&uacute;ltiples canales on-line. El cliente ve el producto en la tienda, lo toca e incluso compara en otra para luego llegar a casa y <strong>comprar&nbsp;por Internet<\/strong>. La alarma ha saltado en algunos negocios &nbsp;americanos que dicen haber aumentado el n&uacute;mero de curiosos que se acercan y sacan los tel&eacute;fonos para comparar precios. Por ello, est&aacute;n apareciendo algunos carteles que dicen cobrar peque&ntilde;as cantidades por mirar en la tienda. Y nosotros nos preguntamos &iquest;No alejar&aacute; el cobro por mirar a los posibles compradores?&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">El lema popular de &ldquo;Venga, compare y si encuentra algo mejor le devolvemos su dinero&rdquo; ya no vale para todos por la existencia de las <\/span><strong style=\"line-height: 1.6em;\">tiendas on-line <\/strong><span style=\"line-height: 1.6em;\">y su&nbsp;sencillez al comparar y encontrar ofertas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>El dato positivo de esta pr&aacute;ctica es que nos hemos sacado el miedo de pensar que existe&nbsp;poca seguridad en&nbsp;la red.&nbsp; Lo que extraemos de esta pr&aacute;ctica es que las tiendas f&iacute;sicas tendr&aacute;n que agudizar su ingenio o mejorar sus precios si no quieren que esta pr&aacute;ctica se convierta en habitual en nuestro pa&iacute;s.<\/p>\n<p>&nbsp;<\/p>\n<p>A&uacute;n as&iacute;, &iquest;consider&aacute;is excesivo que se os facture s&oacute;lo por mirar? &iquest;O que os proh&iacute;ban entrar con los tel&eacute;fonos a las tiendas?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/showrooming.jpg\" style=\"width: 550px; height: 408px; margin: 10px;\" \/><\/p>\n<p>Fuente imagen:&nbsp;<a href=\"http:\/\/tomfishburne.com\/\">http:\/\/tomfishburne.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&iquest;Os imagin&aacute;is que os cobren por visitar una tienda? &iquest;O por probaros alg&uacute;n producto que no vay&aacute;is a comprar al momento? &Eacute;stas son algunas de las medidas que se est&aacute;n introduciendo a causa del &ldquo;showrooming&rdquo;. &nbsp; El &quot;showrooming&quot; es la tendencia (o pr&aacute;ctica) surgida por la aparici&oacute;n de las ofertas en los m&uacute;ltiples canales on-line. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11880","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El creciente miedo al \u201cshowrooming\u201c - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/el-creciente-miedo-al-showrooming\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El creciente miedo al \u201cshowrooming\u201c - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"&iquest;Os imagin&aacute;is que os cobren por visitar una tienda? &iquest;O por probaros alg&uacute;n producto que no vay&aacute;is a comprar al momento? &Eacute;stas son algunas de las medidas que se est&aacute;n introduciendo a causa del &ldquo;showrooming&rdquo;. &nbsp; El &quot;showrooming&quot; es la tendencia (o pr&aacute;ctica) surgida por la aparici&oacute;n de las ofertas en los m&uacute;ltiples canales on-line. 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