{"id":11865,"date":"2013-08-21T00:00:00","date_gmt":"2013-08-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/seo-que-es-evolucion\/"},"modified":"2024-11-28T07:29:24","modified_gmt":"2024-11-28T06:29:24","slug":"seo-que-es-evolucion","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/seo-que-es-evolucion\/","title":{"rendered":"\u00bfHacia d\u00f3nde evoluciona el SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuando era peque&ntilde;a, pod&iacute;a pasarme horas y horas rebuscando en la Biblioteca hasta encontrar aquella foto para un trabajo, aquel texto escondido en un libro escolar o aquel cuento&nbsp; para leer. Hoy, con el &ldquo;voy a tener suerte&rdquo;,&nbsp; en lo que dura un segundo &nbsp;ya tienes todos los resultados.&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">Y estos resultados se pueden dividir en 2 categorias: los que para Google merecen estar y los que han llegado por m&eacute;ritos de otros: el trabajo SEO. Con las nuevas actualizaciones constantes, la compa&ntilde;&iacute;a californiana ha decapitado a m&aacute;s de una tienda online que, a trav&eacute;s del Keyword Spamming y otras variantes han escalado a la ya muy saturada y valorada primera p&aacute;gina.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Entre dise&ntilde;os webs obsoletos y tiendas de reciente creaci&oacute;n aparec&iacute;an las grandes marcas, las que todo el mundo buscaba. Ahora, la <strong>primera p&aacute;gina lucha en s&iacute; misma<\/strong> contra el espacio que le queda entre el SEM, Maps, Im&aacute;genes y los medios de comunicaci&oacute;n generalistas o la Wikipedia. &ldquo;<em>Houston, tenemos un problema<\/em>&rdquo;. O no.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg\" style=\"margin: 10px; float: left; width: 253px; height: 380px;\" \/><\/p>\n<p><span style=\"line-height: 1.6em;\">Las t&eacute;cnicas y el abuso de ellas han perjudicado (y mucho) Y est&aacute; claro que ya NO todo vale para estar entre los primeros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En un post anterior ya os comentamos la importancia de los <strong>blogs corporativos<\/strong> y c&oacute;mo puede ayudar al SEO y hoy, ante los nuevos cambios, seguimos reafirm&aacute;ndonos en que Google se ha convertido en nuestro usuario m&aacute;s exigente: quiere dar con lo que busca y encontrarlo de una forma r&aacute;pida y sencilla; sin tejemanejes ni por keywords&nbsp;que traen<span style=\"line-height: 1.6em;\">&nbsp;visitas<\/span><span style=\"line-height: 1.6em;\">&nbsp;pero que no dan con la realidad de lo que hay en la tienda.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Ante tanto aluvi&oacute;n de habilidades para poder posicionar, olvidaros y alejaros de ciertas pr&aacute;cticas intrusivas de construcci&oacute;n de enlaces y posicionamiento de keywords para dejar paso al contenido exclusivo, original y trabajado. Bienvenidos al <strong><a href=\"https:\/\/trilogi.com\/posicionamiento-seo\" target=\"_blank\" rel=\"noopener noreferrer\">nuevo SEO, <\/a><\/strong>quiz&aacute; m&aacute;s dif&iacute;cil de escalar que el anterior pero con m&aacute;s reputaci&oacute;n y menos trampas. Hu&iacute;d de las pr&aacute;cticas del <strong>Black Hat SEO<\/strong> y apostad por una estrategia de marketing y comunicaci&oacute;n que englobe todos los niveles comunicativos (blog, Social Build Linking, etc.)&nbsp;para poder llegar al p&uacute;blico que, al final, es el que valorar&aacute; si merece la pena dejar su tiempo y dinero en vuestro ecommerce.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<span style=\"line-height: 1.6em;\">&iquest;Quer&eacute;is mejorar vuestra estrategia de marketing<\/span><span style=\"line-height: 1.6em;\">?&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">&iquest;Cu&aacute;ndo encendemos la mecha para el despegue?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Imagen:&nbsp;<a href=\"http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/\">http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando era peque&ntilde;a, pod&iacute;a pasarme horas y horas rebuscando en la Biblioteca hasta encontrar aquella foto para un trabajo, aquel texto escondido en un libro escolar o aquel cuento&nbsp; para leer. Hoy, con el &ldquo;voy a tener suerte&rdquo;,&nbsp; en lo que dura un segundo &nbsp;ya tienes todos los resultados.&nbsp; Y estos resultados se pueden dividir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11865","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfHacia d\u00f3nde evoluciona el SEO? - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/seo-que-es-evolucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHacia d\u00f3nde evoluciona el SEO? - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Cuando era peque&ntilde;a, pod&iacute;a pasarme horas y horas rebuscando en la Biblioteca hasta encontrar aquella foto para un trabajo, aquel texto escondido en un libro escolar o aquel cuento&nbsp; para leer. 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