{"id":11864,"date":"2013-09-02T00:00:00","date_gmt":"2013-09-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/redes-sociales-comercio-electronico\/"},"modified":"2024-11-28T07:29:24","modified_gmt":"2024-11-28T06:29:24","slug":"redes-sociales-comercio-electronico","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/redes-sociales-comercio-electronico\/","title":{"rendered":"La importancia de las redes sociales en el comercio electr\u00f3nico"},"content":{"rendered":"<p><strong>Las redes sociales se han convertido en una herramienta cada vez m&aacute;s importante para el comercio electr&oacute;nico. &iquest;Quieres vender por Internet? Si la respuesta es s&iacute;, estar en las redes sociales ya no es una opci&oacute;n&nbsp;sino pr&aacute;cticamente una obligaci&oacute;n.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">La relaci&oacute;n entre las redes sociales y el e-commerce no deja de afianzarse d&iacute;a a d&iacute;a. Seg&uacute;n un <\/span><a href=\"http:\/\/www.iabspain.net\/noticias\/el-65-de-los-compradores-online-gasta-en-moda-nuevo-motor-del-ecommerce\/\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener noreferrer\">estudio reciente<\/a><span style=\"line-height: 1.6em;\">, el 49% de los compradores online espa&ntilde;oles utiliza las redes sociales para informarse antes de adquirir un producto o <img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/socialcommerce.jpg\" style=\"float: left; width: 300px; height: 187px;\" \/>servicio. &iquest;Existe un motivo m&aacute;s claro para reforzar la presencia de tu tienda online en las redes sociales?<\/span><br \/>\n<span style=\"line-height: 1.6em;\">A continuaci&oacute;n te resumimos las principales contribuciones que las redes sociales pueden realizar para tu e-commerce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Generar tr&aacute;fico hacia tu tienda virtual<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Es el objetivo m&aacute;s b&aacute;sico del <\/span><u style=\"line-height: 1.6em;\">marketing en redes sociales<\/u><span style=\"line-height: 1.6em;\">. Adquirir visibilidad, compartir contenido &uacute;til, y despertar el inter&eacute;s de los usuarios es imprescindible para generar visitas hacia tu tienda. Un tr&aacute;fico que luego debes intentar convertir en ventas para tu empresa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Construir tu imagen de marca<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">El simple hecho de tener presencia en las redes sociales puede ser positivo para tu <em>branding <\/em>o imagen de marca; a los clientes les gusta saber a qu&eacute; empresa compran. Pero no te conviene abrir perfiles en todas las redes sociales si no los actualizas a menudo. Una p&aacute;gina de Facebook o un perfil en Twitter &ldquo;abandonados&rdquo; dan una mala imagen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Establecer canales de comunicaci&oacute;n con los clientes<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Publicar solamente informaci&oacute;n, ofertas o promociones de tu empresa en las redes sociales no es una buena estrategia. &iexcl;Habla con el p&uacute;blico! P&iacute;deles su opini&oacute;n, inv&iacute;tales a participar en concursos y sorteos, responde a sus consultas, etc. S&oacute;lo as&iacute; conseguir&aacute;s crear lazos y fidelizar a tus seguidores para que opinen bien sobre ti entre sus contactos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Monitorizar tu reputaci&oacute;n online<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Estar en las redes sociales tambi&eacute;n te permitir&aacute; detectar y reaccionar r&aacute;pidamente en caso de que un cliente insatisfecho decida empezar a criticar a tu empresa. En ese caso, lo mejor es intentar aclarar lo sucedido y ofrecer soluciones, no caer en la confrontaci&oacute;n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Socializar el proceso de compra<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">En <\/span><a href=\"https:\/\/trilogi.com\/blog\/post\/pinterest-red-para-el-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"line-height: 1.6em;\">otro art&iacute;culo<\/u><\/a><span style=\"line-height: 1.6em;\"> ya hablamos de Pinterest y sus aportaciones al e-commerce. Aprovecha los recursos que las redes sociales te ofrecen para que los usuarios opinen sobre tu empresa, productos o servicios, compartan ofertas y promociones, recomienden tu tienda online a otros usuarios, etc. Incrementar&aacute;s las ventas y lograr&aacute;s que los propios usuarios te promocionen. En las redes sociales, <\/span><strong style=\"line-height: 1.6em;\">un cliente satisfecho es un valioso prescriptor<\/strong><span style=\"line-height: 1.6em;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Vender a trav&eacute;s de las redes sociales<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Debido a la estrecha relaci&oacute;n entre las redes sociales y el e-commerce, era inevitable que surgieran herramientas para vender directamente desde estas p&aacute;ginas con soluciones tipo <\/span><a href=\"http:\/\/www.slideshare.net\/claraavilacantos\/congreso-como-vender-a-traves-de-rrss\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener noreferrer\">F-commerce<\/a><span style=\"line-height: 1.6em;\">. Eso s&iacute;, te aconsejamos que nunca reemplaces tu tienda online por la <\/span><strong style=\"line-height: 1.6em;\">soluci&oacute;n de comercio electr&oacute;nico<\/strong><span style=\"line-height: 1.6em;\"> de una red social. Estos canales de venta resultan muy &uacute;tiles, pero <\/span><strong style=\"line-height: 1.6em;\">tener tu propia tienda online es independencia para tu negocio<\/strong><span style=\"line-height: 1.6em;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 11px;\">Fuente imagen:&nbsp;<\/span><a href=\"http:\/\/www.social2b.com\/\" style=\"font-size: 11px;\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.social2b.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales se han convertido en una herramienta cada vez m&aacute;s importante para el comercio electr&oacute;nico. &iquest;Quieres vender por Internet? Si la respuesta es s&iacute;, estar en las redes sociales ya no es una opci&oacute;n&nbsp;sino pr&aacute;cticamente una obligaci&oacute;n. &nbsp; La relaci&oacute;n entre las redes sociales y el e-commerce no deja de afianzarse d&iacute;a a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11864","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de las redes sociales en el comercio electr\u00f3nico - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/redes-sociales-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de las redes sociales en el comercio electr\u00f3nico - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales se han convertido en una herramienta cada vez m&aacute;s importante para el comercio electr&oacute;nico. &iquest;Quieres vender por Internet? 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