{"id":11863,"date":"2013-09-06T00:00:00","date_gmt":"2013-09-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/posicionamiento-en-baidu\/"},"modified":"2024-11-28T07:29:24","modified_gmt":"2024-11-28T06:29:24","slug":"posicionamiento-en-baidu","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/posicionamiento-en-baidu\/","title":{"rendered":"La publicidad online en China cambia sus reglas"},"content":{"rendered":"<p>Buenas noticias para las empresas que quieran hacer <strong>publicidad en Baidu<\/strong>.&nbsp;Baidu ha cambiado las normas de juego para publicitarse en su portal (SEM o Pay per Click).<\/p>\n<p>&nbsp;<\/p>\n<p>Para los que no est&eacute;is familiarizados con el mercado de Internet en China, Baidu es el buscador m&aacute;s conocido y usado en este pa&iacute;s. Actualmente cuenta con 530 millones de usuarios &uacute;nicos mensuales que realizan m&aacute;s de 10 millones de consultas diarias. No solo los chinos que viven en China usan Baidu, sino que las comunidades chinas que residen en el extranjero usan diariamente Baidu para sus b&uacute;squedas.<\/p>\n<p>&nbsp;<\/p>\n<h2>Posicionamiento y publicidad en Baidu<\/h2>\n<p>&nbsp;<\/p>\n<p>La publicidad en Baidu (Baidu tui guang &#8211; \u767e\u5ea6\u63a8\u5e7f) funciona de una forma muy parecida a Google Adwords. Pero, la dificultad mayor reside en la cantidad enorme de herramientas de las que dispone y todas ellas solo en Chino Mandar&iacute;n. Adem&aacute;s Baidu le da tanta importancia al SEM (o para ganar un poco m&aacute;s de dinero), que en algunas ocasiones tiene hasta 7 anuncios en la parte izquierda, por lo que en su primera b&uacute;squeda solo ves anuncios y nada de <strong style=\"font-size: 13px; line-height: 1.6em;\">posicionamiento natura<\/strong><span style=\"font-size: 13px; line-height: 1.6em;\">l. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">El cambio que ha realizado Baidu, es que hasta la fecha solo dejaba hacer SEM a las empresas que estaban registradas y ten&iacute;an sede en China. Esto restring&iacute;a enormemente a las empresas extranjeras que quer&iacute;an importar productos en este mercado. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">A partir de ahora, las normas han cambiado y cualquier empresa extranjera puede anunciarse en el portal, pero pasando unos peque&ntilde;os filtros del propio buscador. Las empresas que quieran publicitarse lo podr&aacute;n hacer bajo el paraguas de un Partner Baidu (como por ejemplo TRILOGI).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">El cambio es tan importante que incluso Baidu, ha abierto una oficina en EUA para llegar a ese mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">Si quieres vender en el mercado chino, Baidu es sin duda la puerta para entrar en este mercado. Des de TRILOGI os ofrecemos servicios de Marketing online para el mercado Chino a trav&eacute;s de nuestra oficina de Pequ&iacute;n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">Os dejo &nbsp;con una gr&aacute;fica para que pod&aacute;is ver como de fuerte es Baidu en China.<\/span><\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\"><img decoding=\"async\" alt=\"posicionamiento_en_baidu\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png\" style=\"border-width: 0px; border-style: solid; width: 620px; height: 395px;\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buenas noticias para las empresas que quieran hacer publicidad en Baidu.&nbsp;Baidu ha cambiado las normas de juego para publicitarse en su portal (SEM o Pay per Click). &nbsp; Para los que no est&eacute;is familiarizados con el mercado de Internet en China, Baidu es el buscador m&aacute;s conocido y usado en este pa&iacute;s. Actualmente cuenta con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11863","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad online en China cambia sus reglas - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/posicionamiento-en-baidu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad online en China cambia sus reglas - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Buenas noticias para las empresas que quieran hacer publicidad en Baidu.&nbsp;Baidu ha cambiado las normas de juego para publicitarse en su portal (SEM o Pay per Click). &nbsp; Para los que no est&eacute;is familiarizados con el mercado de Internet en China, Baidu es el buscador m&aacute;s conocido y usado en este pa&iacute;s. 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