{"id":11852,"date":"2013-10-23T00:00:00","date_gmt":"2013-10-22T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/recortar-urls\/"},"modified":"2024-11-28T07:29:23","modified_gmt":"2024-11-28T06:29:23","slug":"recortar-urls","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/recortar-urls\/","title":{"rendered":"\u00a1C\u00f3rtame! Soy una URL larga"},"content":{"rendered":"<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">La guerra contra las&nbsp;URL&rsquo;s&nbsp;largas hace tiempo que empez&oacute; y parece no acabarse.&nbsp;Son dif&iacute;ciles de recordar, contraproducentes para el SEO&nbsp;y poco pr&aacute;cticas para incrustar. Adem&aacute;s parece ser que el auge de las redes sociales, de la informaci&oacute;n virtual y del uso de la telefon&iacute;a m&oacute;vil, est&aacute; obligando, a muchas de ellas, a pasar por la peluquer&iacute;a para cortarse las puntas.<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/trilogi-retall.jpg\" style=\"width: 617px; height: 463px;\" \/><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif; line-height: 15.6pt;\">Algunos datos que refuerzan estas afirmaciones:<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">AUMENTO DEL USO DEL M&Oacute;VIL PARA NAVEGAR<\/span><\/strong><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">En Espa&ntilde;a el 66% de los usuarios de telefon&iacute;a utilizan smartphones para navegar por Internet. En otras palabras, 7 de cada 10 internautas utilizan el m&oacute;vil para navegar. De hecho, Espa&ntilde;a es l&iacute;der en Europa en el uso de smarphones por encima de Alemania, Francia, Reino Unido e Italia. Seg&uacute;n un estudio de la consultora Comscore,&nbsp;los casi 4 millones de personas que utilizan el m&oacute;vil para moverse por Internet tambi&eacute;n lo hacen mediante una Tablet.<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">CRECIMIENTO DE LAS REDES SOCIALES<\/span><\/strong><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.5pt; text-align: justify; line-height: 14.25pt; background-position: initial initial; background-repeat: initial initial;\"><span style=\"font-family: Calibri, sans-serif;\">Ocho de cada diez usuarios est&aacute; presente en Twitter, Facebook, o Google+. &Uacute;nicamente en&nbsp; Twitter, hay m&aacute;s de cinco millones de cuentas espa&ntilde;olas activas.<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">Dejando los n&uacute;meros a un lado, es evidente que cada&nbsp; vez m&aacute;s, se comparte informaci&oacute;n mediante internet, a trav&eacute;s de las redes sociales y con el uso del m&oacute;vil. Parte de este intercambio de informaci&oacute;n se realiza en forma de URL y si son demasiado largas son poco pr&aacute;cticas. <o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><strong>&iquest;Para qu&eacute; necesitamos recortar las URL&#39;s? <\/strong>Para poder enviarlas por twitter (hay un l&iacute;mite de car&aacute;cteres en los mensajes), v&iacute;a m&oacute;vil (para evitar direcciones largas y molestas), correo electr&oacute;nico &nbsp;o &nbsp;simplemente para incluirlas en un curr&iacute;culum digital (si no queremos hacer links).<o_p><\/o_p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.5pt; text-align: justify; line-height: 14.25pt; background-position: initial initial; background-repeat: initial initial;\"><span style=\"font-family: Calibri, sans-serif;\">Existen varias aplicaciones gratuitas para acortar URL&rsquo;s. Destacamos dos:<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">Goo.gl<\/span><\/strong><span style=\"font-family: Calibri, sans-serif;\">: Se trata de Google URL Shortener. A parte de pasar la tijera por la URL, permite hacer un seguimiento de los clics que ha obtenido la direcci&oacute;n recortada, ya sea dentro de redes sociales, correos electr&oacute;nicos o en otros lugares de la red. Para utilizar el servicio, s&oacute;lo necesitas tener una cuenta de correo de Google.<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/google-short-url.JPG\" style=\"width: 617px; height: 495px;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">Cli.gs<\/span><\/strong><span style=\"font-family: Calibri, sans-serif;\">: permite personalizar las URL recortadas y tambi&eacute;n ofrece un servicio para poder obtener estad&iacute;sticas a tiempo real de los clics que recibe la direcci&oacute;n que se ha acotado.&nbsp;<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><span style=\"line-height: 1.6em;\">&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/cligs-trilogi.JPG\" style=\"width: 617px; height: 189px;\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Las dos aplicaciones permiten no s&oacute;lo recortar las direcciones, sino realizar un seguimiento de las mismas, una funci&oacute;n interesante, sobretodo, si queremos ver el impacto que tiene esa direcci&oacute;n en la red.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La guerra contra las&nbsp;URL&rsquo;s&nbsp;largas hace tiempo que empez&oacute; y parece no acabarse.&nbsp;Son dif&iacute;ciles de recordar, contraproducentes para el SEO&nbsp;y poco pr&aacute;cticas para incrustar. Adem&aacute;s parece ser que el auge de las redes sociales, de la informaci&oacute;n virtual y del uso de la telefon&iacute;a m&oacute;vil, est&aacute; obligando, a muchas de ellas, a pasar por la peluquer&iacute;a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11852","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1C\u00f3rtame! 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