{"id":11850,"date":"2013-11-12T00:00:00","date_gmt":"2013-11-11T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/claves-para-vender-en-tiendas-online\/"},"modified":"2024-11-28T07:29:23","modified_gmt":"2024-11-28T06:29:23","slug":"claves-para-vender-en-tiendas-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/claves-para-vender-en-tiendas-online\/","title":{"rendered":"&#8216;\u00bfPor qu\u00e9 no vendo?&#8217; Cuando los cimientos de las tiendas online se tambalean"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">&ldquo;&iquest;Por qu&eacute; no me compran a m&iacute;?&rdquo; Esta pregunta es recurrente en las asesor&iacute;as y consultor&iacute;as de las agencias y empresas de comercio electr&oacute;nico. No existe una norma &uacute;nica: hay dise&ntilde;os de tiendas cutres que venden como las que m&aacute;s y tiendas con un estilo m&aacute;s agradable que no consiguen vender un art&iacute;culo ni que lo regalen. Los portes, el precio, las im&aacute;genes,&nbsp;las fichas de producto, un buen SEO y aspectos t&eacute;cnicos y de programaci&oacute;n conformar&iacute;an una lista interminable de peros y porqu&eacute;s.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">De la misma manera que una casa o edificio se puede tambalear, en las tiendas online el epicentro es mucho m&aacute;s cercano y terror&iacute;fico. Ver como, mes a mes, m&aacute;s de 200 usuarios deciden comprar al enviar sus productos al carrito de compra pero despu&eacute;s no convertirlo en ventas puede ser un calvario y una ruina para muchos.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Por ello, queremos compartir con vosotros esta infograf&iacute;a de <a href=\"http:\/\/www.clickwithmenow.com\/\">http:\/\/www.clickwithmenow.com\/<\/a> donde se muestra el camino que un usuario realiza durante el proceso de decisi&oacute;n y compra.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">El punto de partida de todo proceso de compra es la <strong>comparativa de precios: <\/strong>busco, encuentro y comparo quien me da m&aacute;s por menos. A partir de aqu&iacute;, se comparan los productos gracias a la informaci&oacute;n detallada que se muestra en las<strong> fichas de producto.<\/strong><\/p>\n<p style=\"text-align: justify;\">Los problemas empiezan a mitad de esta primera fase: <strong>Brand Uncertainty<\/strong> o la indecisi&oacute;n de comprar en una tienda online o en otra por la <strong>confianza y los valores<\/strong> que transmite esa marca respecto a sus competidores.<span style=\"line-height: 1.6em;\">Si se realiza el proceso de compra en esta primera &ldquo;avenida&rdquo; &iexcl;&iexcl;Eureka!!, tu tienda online cumple con varios de los requisitos esenciales para generar confianza y ventas.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>Pero, muy probablemente, el camino hacia el <em>checkout <\/em>o carrito de compra avance por la avenida de la confusi&oacute;n: demasiadas opciones o falta de informaci&oacute;n o de experiencia pueden provocar una retirada de la decisi&oacute;n de compra; como tambi&eacute;n lo provoca las constantes distracciones online que afectan a un comprador (pop-ups con ofertas y promociones de los competidores o de otros productos de la misma tienda, configuraciones complejas del carrito, etc.)<\/p>\n<p>&nbsp;<\/p>\n<p>Las opiniones y los comentarios de productos y de la tienda&nbsp; son claves para poder evitar el abandono del carrito y poder formalizar una venta. Y tu, &iquest;ya sabes porqu&eacute;&nbsp;no vendes?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg\" style=\"margin: 10px; float: left; width: 700px; height: 794px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;&iquest;Por qu&eacute; no me compran a m&iacute;?&rdquo; Esta pregunta es recurrente en las asesor&iacute;as y consultor&iacute;as de las agencias y empresas de comercio electr&oacute;nico. No existe una norma &uacute;nica: hay dise&ntilde;os de tiendas cutres que venden como las que m&aacute;s y tiendas con un estilo m&aacute;s agradable que no consiguen vender un art&iacute;culo ni que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11850","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;\u00bfPor qu\u00e9 no vendo?&#039; Cuando los cimientos de las tiendas online se tambalean - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/claves-para-vender-en-tiendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;\u00bfPor qu\u00e9 no vendo?&#039; Cuando los cimientos de las tiendas online se tambalean - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"&ldquo;&iquest;Por qu&eacute; no me compran a m&iacute;?&rdquo; Esta pregunta es recurrente en las asesor&iacute;as y consultor&iacute;as de las agencias y empresas de comercio electr&oacute;nico. 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