{"id":11849,"date":"2013-11-19T00:00:00","date_gmt":"2013-11-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-es-remarketing-red-de-display\/"},"modified":"2024-11-28T07:29:23","modified_gmt":"2024-11-28T06:29:23","slug":"que-es-remarketing-red-de-display","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/que-es-remarketing-red-de-display\/","title":{"rendered":"\u00bfQu\u00e9 es Remarketing en la Red de Display?"},"content":{"rendered":"<div style=\"text-align: justify;\">El concepto <strong>remarketing est&aacute; &iacute;ntimamente relacionado con la Red de Display de Adwords<\/strong>. Se basa en mostrar publicidad de display cuya orientaci&oacute;n va a usuarios que han pasado por nuestra p&aacute;gina web.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Para utilizar el Remarketing en la Red de Display es recomendable elegir &quot;Solo para la Red de Display &#8211; Remarketing&quot; como tipo de campa&ntilde;a al crearla, aunque este post no est&aacute; enfocado a mostrar c&oacute;mo se configura sino a introducir al ne&oacute;fito en el concepto de este tipo de campa&ntilde;a de Adwords.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Es importante que quede clara su filosof&iacute;a:<strong> si&nbsp;un usuario de Google entra en nuestra web, esta visita queda registrada en una lista que es un conjunto de cookies de las personas que han visitado el sitio web. <\/strong>Este registro se genera gracias a una etiqueta que se implementa en el c&oacute;digo justo antes de la etiqueta .<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Posteriormente, cuando los visitantes entran a p&aacute;ginas adscritas al programa Adsense (sitios que muestran publicidad de Google) se mostrar&aacute;n anuncios de texto o banners que previamente se habr&aacute;n insertado en la configuraci&oacute;n de este tipo de campa&ntilde;a.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><strong>El principal valor de Remarketing es que vuelve a atraer a los visitantes del sitio de nuevo, por lo que tiene un gran enfoque al retorno de la inversi&oacute;n.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><em>Resumiendo: un usuario entra en nuestra web, marcamos al usuario con una cookie, se le a&ntilde;ade a una lista de Remarketing y hacemos una campa&ntilde;a de Display con esa lista de Remarketing como orientaci&oacute;n.<\/em><\/div>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\"><em><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/remarketing.jpg\" style=\"margin: 10px; width: 642px; height: 469px;\" \/><\/em><br \/>\n<small><em>Fuente imagen:&nbsp;www.torange.us<\/em><\/small><\/p>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">&nbsp;<\/p>\n<div style=\"text-align: justify;\">Como en cualquier otra campa&ntilde;a de Adwords es muy importante <strong>segmentar,<\/strong> por lo que se aconseja hacer muchas listas, ya que se pueden usar seg&uacute;n el p&uacute;blico al que nos queremos dirigir y cu&aacute;ndo uno desee. Los anuncios suelen ser de texto y de imagen (banners); es aconsejable usar el limitador de frecuencia de impresiones por grupo de anuncios para no resultar pesados y no perjudicar la imagen de marca. Un n&uacute;mero ideal de impresiones se sit&uacute;a entre 3-5, sino el usuario puede llegar a odiarnos.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Otro valor a&ntilde;adido de este tipo de campa&ntilde;a es su bajo coste. <strong>No es lo mismo el importe de un clic de la Red de B&uacute;squeda, en la que se muestra al usuario lo que busca, que mostrar a un usuario tus productos o servicios.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Este tipo de campa&ntilde;a ofrece la posibilidad de crear autom&aacute;ticamente los anuncios si no los creamos nosotros o tenemos a alguien que lo haga. Al clicar en el bot&oacute;n &quot;nuevo anuncio&quot; podemos elegir la opci&oacute;n &quot;creador de anuncios de display&quot; donde se ejecuta un escaneo de la web generando los anuncios seg&uacute;n las im&aacute;genes que componen nuestro sitio web.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Si tenemos la oportunidad de hacer los banners (mejor opci&oacute;n desde mi punto de vista) tenemos que tener en cuenta ciertos aspectos: los banners est&aacute;ticos ser&aacute;n en formato .jpg o .png; si estos son animados ser&aacute;n .gif o flash; el tama&ntilde;o m&aacute;ximo soportado es de 50kb. <strong>Es importante que el mensaje sea claro y directo <\/strong>y que los banners tanto est&aacute;ticos como din&aacute;micos guarden una relaci&oacute;n est&eacute;tica con la p&aacute;gina a la que dirigen. En la Red de display de Remarketing es especialmente importante la variedad de banners. Hay que tener en cuenta que los banners din&aacute;micos atraen m&aacute;s la atenci&oacute;n que los est&aacute;ticos. Esto se traduce en un mayor CTR (la frecuencia con que los usuarios que ven el anuncio acaban haciendo clic en &eacute;l) que genera m&aacute;s visitas al sitio web.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Espero que este post haya servido para introducirte al concepto Remarketing dentro de la Red de Display de Adwords.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El concepto remarketing est&aacute; &iacute;ntimamente relacionado con la Red de Display de Adwords. Se basa en mostrar publicidad de display cuya orientaci&oacute;n va a usuarios que han pasado por nuestra p&aacute;gina web. &nbsp; Para utilizar el Remarketing en la Red de Display es recomendable elegir &quot;Solo para la Red de Display &#8211; Remarketing&quot; como tipo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11849","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Remarketing en la Red de Display? - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/que-es-remarketing-red-de-display\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Remarketing en la Red de Display? - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"El concepto remarketing est&aacute; &iacute;ntimamente relacionado con la Red de Display de Adwords. 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