{"id":11842,"date":"2014-02-04T00:00:00","date_gmt":"2014-02-03T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/social-media-manager-experto\/"},"modified":"2024-11-28T07:29:23","modified_gmt":"2024-11-28T06:29:23","slug":"social-media-manager-experto","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/social-media-manager-experto\/","title":{"rendered":"Social Media: \u00bfYo me lo guiso y yo me lo como?"},"content":{"rendered":"<p style=\"text-align: justify;\">Hace dos semanas pas&oacute; por alto el d&iacute;a del Community Manager, una figura cada vez m&aacute;s demandada en nuestro panorama laboral actual. &nbsp;Sabemos que el panorama del Social Media ha cambiado y, por suerte, existen los que creen que esta figura no trata simplemente de colocar posts y estar todo el d&iacute;a en Twitter.<\/p>\n<p style=\"text-align: justify;\">\nLas redes sociales no son el &quot;futuro&quot;:&nbsp;Facebook, la red social que ha cambiado la forma de conocernos, cumpli&oacute;&nbsp;10 a&ntilde;os ayer.&nbsp;El Social Media est&aacute; en pleno proceso de cambio y la previsi&oacute;n continua siendo creciente e importante para todos los ecommerce a unos niveles que a&uacute;n no sabemos detallar.<\/p>\n<p>Cada vez es m&aacute;s importante poder comentar y dar valoraciones de las tiendas, su desarrollo, el proceso de compra, el precio, etc. Una tienda online sin una integraci&oacute;n en redes sociales no tiene sentido. Pero tampoco lo tiene el hecho de crear tu tienda online y no tener contenido en las redes sociales a las que est&aacute; enlazada.<\/p>\n<p style=\"text-align: justify;\">Adem&aacute;s de <strong>ofrecer una imagen pobre y descuidada de tu negocio<\/strong>, si tus redes no est&aacute;n operativas pueden llegar a pensar que tu negocio ya no existe.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"social-media\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/socialmedia%20profesional.jpg\" style=\"margin: 10px; width: 400px; height: 534px;\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Una vez te das cuenta de la importancia de crear y mantener tus redes sociales, el siguiente paso es ofrecer las claves de acceso de las redes sociales a tu hermana, tu cu&ntilde;ada o a tu amiga que lo comparte todo en Facebook. Pero OjO! &nbsp;<strong style=\"line-height: 1.6em;\">Las redes sociales son gratuitas (de momento) pero tu imagen y tu reputaci&oacute;n tienen un precio y te pueden costar caro sin una buena estrategia. &nbsp;<\/strong><span style=\"line-height: 1.6em;\">Pueden costar caro o no servir absolutamente para nada sin una planificaci&oacute;n para convertir tus redes sociales en un canal de atenci&oacute;n y, a largo plazo, en una nueva pasarela de conversi&oacute;n. Llevar las redes sociales por uno mismo puede convertirse en lo mismo que apuntarse a un gimnasio: al principio hace gracia y te motivas pero poco a poco te vas cansando.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Por ello y dada la importancia del canal social, es importante que te asesores por un experto que sepa:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Analizar la competencia en redes sociales y definir un plan de comunicaci&oacute;n con los usuarios y los potenciales seguidores.<\/li>\n<li style=\"text-align: justify;\">Saber crearte una imagen de marca a trav&eacute;s de los diferentes y diversos canales sociales existentes.<\/li>\n<li style=\"text-align: justify;\">Mejorar tu puntuaci&oacute;n respecto a los competidores con herramientas que ayudan a viralizar tu contenido.<\/li>\n<li style=\"text-align: justify;\">Avanzarse a los problemas que puedan aparecer y que haga de tus redes sociales un canal productivo y din&aacute;mico.<\/li>\n<li style=\"text-align: justify;\">Tener paciencia. Un CM cabreado y que no sepa gestionar una cr&iacute;tica puede comportarte el denominado efecto &ldquo;Streisand&rdquo; o bola de nieve de quejas y cabreos, como ha pasado recientemente con la empresa de mudanzas Gil Stauffer.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/tuits.PNG\" style=\"margin: 10px; width: 500px; height: 423px;\" \/><\/p>\n<p style=\"text-align: justify;\">Teniendo en cuenta que las publicaciones de las fan pages est&aacute;n perdiendo visibilidad y despu&eacute;s de varias informaciones que auguran que Facebook morir&aacute; en 2018, &nbsp;deja de cruzar los dedos y pasa a la acci&oacute;n con la ayuda de un experto en Social Media.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace dos semanas pas&oacute; por alto el d&iacute;a del Community Manager, una figura cada vez m&aacute;s demandada en nuestro panorama laboral actual. &nbsp;Sabemos que el panorama del Social Media ha cambiado y, por suerte, existen los que creen que esta figura no trata simplemente de colocar posts y estar todo el d&iacute;a en Twitter. Las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[],"class_list":["post-11842","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media: \u00bfYo me lo guiso y yo me lo como? - Blog Trilogi | The eCommerce Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/social-media-manager-experto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media: \u00bfYo me lo guiso y yo me lo como? - Blog Trilogi | The eCommerce Agency\" \/>\n<meta property=\"og:description\" content=\"Hace dos semanas pas&oacute; por alto el d&iacute;a del Community Manager, una figura cada vez m&aacute;s demandada en nuestro panorama laboral actual. &nbsp;Sabemos que el panorama del Social Media ha cambiado y, por suerte, existen los que creen que esta figura no trata simplemente de colocar posts y estar todo el d&iacute;a en Twitter. 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